Team roll call
Creative director, copy:
Jenn Danko Fenske
Art director, photography:
Jenn Danko Fenske
Designers, digital and print:
Ashley Gibbons, Angelyn Shi
Precision, beauty & dentures
Digital dentistry pilot at Aspen Dental
A shot to shed pounds, a pill to grow hair—in today’s age of fast wellness, why aren’t we talking about tooth loss?
When Aspen Dental introduced a new line of digitally designed dentures, our creative team reimagined their story through the lens of beauty and wellness. As part of a 27-office pilot, we developed a comprehensive style guide for the digital dentistry process, along with in-office collateral, a landing page, and a distinct naming convention for our good-better-best denture lineup: The Signature Series.
The pilot’s success led to the nationwide launch of The Signature Series in January 2025, rolling out to over 1,100 Aspen Dental offices.
Digital dentistry style guide
We developed a distinct identity for our digital dentistry process, incorporating shades of teal that tie into our existing color palette, symbolizing progress and technical excellence. By leveraging message maps and audience insights, we crafted a clear voice and tone, complete with unique iconography and guidelines on how to bring the sub-brand to life.
The opportunity
36+ million
in the U.S. live with complete tooth loss.
Environmental product photography
By placing the denture in natural settings—a bathroom basin, a sink, in the palm of a hand—we add warmth and humanity to a traditionally clinical product.
Other works
