The media spot
In under a week, we wrote and storyboarded TV and online videos for YouTube and Facebook, collaborating with our third-party agency to finalize for launch.
Team roll call
Style guide
In days we developed a message map, finalized lockups, and crafted a vibrant color story to bring the campaign to life.
Creative director, copy:
Jenn Danko Fenske
Art director:
Stephen Yeakley
Designer, TV:
Jason Rivera
Designers, digital and print:
Dustin Dubois, Angelyn Shi
Summer of Smiles Event
Creating a sunny solution in a moment of crisis—fast.
When a technical outage disrupted Aspen Dental’s scheduling systems, and our creative team was tasked with driving patient appointments during a critical time. In just days, I led the team to develop the Summer of Smiles Event—an omnichannel campaign spanning the entire season.
In only 2.5 weeks, my art director and I produced the campaign’s POC, style guide and TV scripts. We then delivered dynamic digital assets, a summer-long rotating website and targeted direct mailers for denture audiences, resulting in a 260% ROI.
The pitch
We turned Aspen Dental's iconic smile into an animated sun, symbolizing the campaign's spirit. To kick off the inaugural event, we also leveraged the brand’s 25th anniversary.
Other works
