Sizzle reel
To bring their career goals into focus, we made our doctors the focus of our story. Framing their faces within the U-shaped logo visually grounded the narrative—told through simple, smart copy and animated laurels created from the peaks of our Aspen A.
Team roll call
Creative director, art:
Stephen Yeakley
Copy director:
Jenn Danko Fenske
Brand designer:
Trevor Davies
TAG University branding
Doctor learning and development, but make it fun.
When The Aspen Group’s (TAG) learning and development program, TAG University, needed a visual identity and voice, the Creative Team raised their hands to set the tone. Through quippy messaging and playful video animations, we helped put the buzz back into learning.
Style guide
Cultivating a culture of continuous learning starts with a message that comes from the same place. Our style guide established how we speak, look and show up to class—and how we inspire and motivate TAG professionals to advance.
We carried the viz idea onto desktop stationery, popping the color of each academic track onto pencils, magnets and more. Moleskin notebooks feature quippy, motivational copy as reminders to keep pushing toward the top.
Other works
