Getting behind the science
Through animation and b-roll, we worked with agency partners to bring the implant procedure to life—from placing the implants to designing the dentures in our Aspen Labs. I wrote the script, incorporating "see-and-say" animations, which were featured in both patient- and employer-facing content across multiple platforms.
Team roll call
Agency partner:
Partners + Napier
TV spot:
Partners + Napier
In-house creative director:
Jenn Danko Fenske
Designer:
Jim Tuladhar
Copywriter, digital assets, tech video:
Jenn Danko Fenske
Two good things
Agency & in-house teams collaborate to launch our implant denture pilot.
When Aspen Dental launched its newest tooth replacement solution—implant dentures—we faced a challenge: how do we make implant dentures understandable to the average patient? To create a direct yet relatable campaign, our internal team partnered with an outside agency to bring the “Two Good Things” to life across all digital channels.
By leveraging iconic food pairings to show how two things can work perfectly together, we showed how combining implant technology with dentures provides an achievable solution to tooth loss: the security of implants meets the affordability of dentures.
Creating the digital journey
To tell and sell the story across digital channels, our in-house creative team leveraged the look, feel and messaging from the pilot spot to create display assets and web modules that drove to the campaign landing page.
:30 social + TV spot
Our agency partner led the ideation and creation of the “Two Good Things” :30 spot, which first appeared on social—and later on TV in pilot markets due to the high engagement and click-through rates.
56.4M
impressions
557K
clicks to the site
1K+
appointments
Two good things by the numbers
Over 3 months, the campaign assets delivered:
Across YouTube and display, creative showed strong, outperforming our business as usual (BAU) denture and implant category spots across nearly all metrics.
Other works
